TANGGapp Careers

Head of Marketing

TANGGapp is looking for an analytically driven and self-starting Head of Marketing who is excited about applying their expertise to growing our users in fun and creative ways. You will use data to move key metrics of the business, build partnerships in both the US and Philippines, and explore new avenues for growth.

You’ll be reporting directly to the Founder and CEO of TANGGapp and be part of a small yet nimble team. This means taking full ownership of projects and initiatives, managing multiple work streams, and wearing different hats across brand, product led growth, digital marketing, new market strategy, customer success, and data analytics - with the overall goal of propelling our volume.
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‍Who We Are
‍TANGGapp is an international peer-to-peer mobile payment app and aims to be the international ‘Venmo’ across the seas for the 1.5 billion unbanked globally and migrant workers, starting with the Philippines. After more than 55x growth since launching remittances with limited ad spend, the company is entering an exciting growth phase and is ready to add fuel to this rocket.

Rebecca Kersch, the founder of TANGGapp, started the company in 2020 because of her personal connection to the challenges that migrant workers and their unbanked Filipino relatives face, when it comes to sending and receiving money. Her tita baby was a Filipina migrant worker and as such, Rebecca personally felt a need to improve the way money can be sent, but also help provide more financial access for the receiving relatives. The Philippines is TANGGapp’s first market, but the potential is global. As such, TANGGapp’s vision is to be the number 1 international peer-to-peer payment app, where sending money should be as easy as texting, regardless of where you live, what you earn, and how much you want to send.

Since founding TANGGapp, Rebecca has received multiple awards and accolades for her work with the startup. She and TANGGapp were recently selected for Forbes Asia’s 100 To Watch List 2023. In addition to being Harvard founded and backed with Harvard grants, TANGGapp’s investors include leading VCs in both the US and the PH. The startup is well-funded to fuel its exciting growth.

We’re a global and remote-first team of self-starters and independent thinkers that wants to change the way global payments work by first making it easy, fast, and convenient to send money to the Philippines. We have an open-minded and inclusive culture with a diverse international team who come from all sorts of backgrounds and stages of life. We champion diversity and inclusion. We are a meritocracy, where the best ideas win no matter where they come from. The team is partly based in the US as well as in the Philippines and India.

‍Why join TANGGapp?

High-impact role: We’re looking for someone who is excited to take our marketing to the next level. This person will have ownership of the entire brand, marketing strategy and user journey, and will bring us scale and virality, building on past successes in product led growth and direct to consumer marketing. We are looking for someone who has B2C experience scaling a startup from seed to series A and beyond.

‍Social mission: Our driving purpose is to improve the lives of migrant workers and increase financial inclusion. We’re looking for someone who’s excited about our mission and will prioritize making our product accessible and inclusive for all users
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Who You Are

10+ years of experience in B2C start-up marketing, including: customer acquisition, conversion at all funnel levels, retention, and performance marketing
Demonstrated experience in scaling product-market-fit (PMF) at startups
Proven success in collaborating closely with product and engineering to create cohesive product led growth (PLG) programs
Detailed understanding of the power of brand, and how to guide it consistently throughout TANGGapp.
Strong problem solving and critical-thinking skills, with a voracious appetite for data to plan, execute and assess programs and situations.
Strong leadership skills, with experience hiring and managing team members, consultants/contractors, and agencies
Both analytical and creative: able to evaluate the efficacy of a campaign based on business results, but also intuitive enough to see the opportunities presented by a big creative idea or concept
Outstanding communication skills – both written and spoken
Ability to execute quickly with strong attention to detail
Ability to manage multiple projects simultaneously within tight deadlines
High degree of flexibility and resilience to respond and make changes as needed

What You'll Do

Set our marketing strategy, detailed OKRs, and forecast
Manage a marketing team of 2-5 people
Plan, coordinate, and execute marketing initiatives across multiple digital channels: paid ads, email marketing, push notifications, social media, website, and more
Coordinate closely with engineering and product to launch and iterate on PLG programs
Own the company brand, and lead coordination across the company to develop consistent messaging, visuals, programs and policies
Own and manage our advertising strategy across multiple platforms, including Facebook, Instagram, Google/Youtube, ABS-CBN/The Filipino Channel, etc.
Own the strategy and execution of all creative assets, including paid ad campaigns, email templates, social assets, website, etc.
Manage and strategize our Search Optimization strategy, including analyzing and executing on paid search campaigns
Ideate and analyze creative partnership opportunities to grow the business, including collaboration opportunities with influencers and thought leaders
Drive a brand awareness strategy, including PR and awards programs
Continuously improve our marketing and product strategy by analyzing the appropriate user behavior metrics, insights, and best practices, then acting on the information through marketing or product recommendations

Salary: 450,000 PHP per month for a PH based person. If you are based in the United States we are willing to offer a U.S. Competitive Market Rate, so please still reach out

Join our fast-growing team

Head of Marketing

Who You Are

What You'll Do

Role Information

How to Apply

Join our fast-growing team

Head of Marketing

Who You Are

What You'll Do

Role Information

How to Apply

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